RE:CommentaryBayWall wrote: Shoppers in one store in the west had a can at $3.49. Safeway $2.99 How can Hill Street compete with $1.99 and $1.49 beer.? The wines were on sale, well below the other brands, and still no movement off the shelves. I don't know the solution. Offer Air Miles at Safeway like some other brands, St Regis and Loxton. Wines are tough movers. Non-alcohol beers move, but only a select few, and the competition with price is fierce. It's like flavour or the number of medals won makes no difference in consumer selecting a brand. Is this going to be true with cannabis infused drinks also?
I think it's worth noting that Hill Street is not looking to compete with infused "drinks" which is going to represent a large number of both CBD and THC drinks. For example, Canopy is going to release a block of products this month and more brands are hot to trot.
That said, the number of companies doing beer or wine (NA + infused) is going to be muted. To this day, I know of no other brand planning an infused wine. So to your question, I think we have a great shot of competing in the infused beverage market, but specifically in the segments where the company has been building up experience (beer and wine).