RE:RE:RE:RE:The Advantages and Disadvantages of WaitingJuiceLee wrote: happerdan wrote: SUM said- "MH only has 5 years of exclusivity on APP for the purpose of THC beverages(with possibility of extensions). Why finalize and activate the JV months ahead of production running the chance of further unforeseen delays which could narrow the five year window of business?"
They wouldn't.
That makes perfect sense to me.
This makes the least sense to me. MH and Sproutly could easily just extend this window in the next 5 years if there are any problems and MH felt they lost a couple of months. The lack of news and information is making us speculate and over think this...... Althoght I dont blame you SUM, we have been in the dark for a while and given news of Flower........
Why it made sense to me;
Originally Moosehead was to handle everything but the infuzz2O, which included all the logistics, bottling, brewing...through the JV company that has been created. If Sproutly would agree to the "when it hits the shelves" idea, then Moosehead could drag their feet for, conceivably ever, and still have a 5 year deal once they bring the product to market.
Sproutly wouldn't ever sign that.
Moosehead could freeze the product out intentionally, like some bashers have suggested (which is a train of thought I don’t subscribe to), and Sproutly would not be able to do another Canadian deal under those guidelines, because of the exclusive rights to Moosehead. Sproutly’s lawyers wouldn't allow that, just as Moosehead’s wouldn’t sign something that has a 5 year window, and not ready to brew yet because of the HC issues that have been talked about with the 3rd party bottler.
Just saying.
I agree that it has to be more complex than all of what we are thinking.