If Hitcase’s products are great, then………..Brooks is the problem here. If Brooks is some great, competent even, CEO of the company, then the products themselves must be junk and are over-hyped. Either one has to give, as a great product with a competent CEO equals a profitable company by any other means.
I have some free time today to weigh in, on yet another red day, so.......
Every time I see red beside Hitcase’s stock this is what comes to mind, regardless of the amount of shares being sold to bring on the red. Within the year 2020 there is a projected market value of 1.4 billion dollars in iphone accessories to be had at (that's with case guards only, really...). However, Hitcase can only scrape up $360,000 per quarter? So, let's just say in the full fiscal year Hitcase brings in $2,000,000 in sales (gross). You do the math of the percentage of the market pie Hitcase is bringing in. Meanwhile, Otter Box is worth $650,000,000 compared to Hitcase's whopping 1.2 million.
Why is no one at Hitcase knocking on Apple’s door every other day seeking representation at their stores, considering since Hitcase’s very inception is, and has always been, about iphones (new products aside)? Someone said, many moons ago, that Apple was asking too much. Hmm, is Brook’s ego in the way here? For argument’s sake, let’s say Apple wants 75% of all the sales if allowed access to/in their stores, maybe even a bit more (who knows?). Last I checked, math wise, 20-25% of millions is better than 100% of tens of thousands. Or getting back to my title, maybe the product is not up to par.
Then, still knocking on Apple’s door, you seek them to buy into Hitcase. At Hitcase’s market cap of 1.2 million dollars, it is literally less than a penny/cent to Apple’s trillion dollars’ worth. Say Apple buys a piece of Hitcase, WHAM!, the SP jumps up into the dollars overnight, thus turning a 1.2 million market cap into well over a few hundred million; More profits for Apple and actual profits for Hitcase. But again, 20% (for aguement's sake) of hundreds of millions is not sufficient enough for Brooks?
The potential of Hitcase was why I, and any here, invested in it in the first place. Yet something is not in the right if there is a good/great product to be had in a billion dollar market that is known to be saturated with junk. Didn’t some “dude” have a product worth a couple hundred million and it was merely a flashy gizmo attached to a phone case, back a couple of years (??), and yet Hitcase with its stellar products are praying not to get de-listed. I don’t get it????
Something is amiss here and the shareholders should be shown some respect and given more details, their investment wise. It takes nothing to keep investors in the loop typing/writing/downloading info on the Hitcase website under the section of “Investment News” (actual business news related to the investors).
Just thinking a loud, is all. As always, hopefully people will make, or at least break even, on their investments. Merry Christmas and Happy Holidays, eh.
Cheers