Is the Company loyal to you?
I would play long any stock that gives a dividend however this isn't the case with Potstocks. Any stock that gives a dividend pays a stock holder a premium to invest in the company. It represents a reward of sorts for showing loyalty to it's share holders for their financial support.
Any company that does not offer dividend payments has no loyalty to their investors and in turn is using their investment in the company as merely just a financial vehicle or tool.
Many companies use stock options as a form of payment instead of using cash, whether to staff or employees as an incentive, or any number of other reasons including take overs and merger's to name a few. This is a form of dilution that most retail investors are unaware of.
Bottom line is. If invested in a company that does not give a sign of appreciation for your loyalty by offering a dividend payment, one should never be a long term investor. Cash out and get paid when the share price is high and purchase when the share price looks inviting. Your money should pay you and your financial well being is what you should hold a loyalty to. Never show Loyalty to Stocks that do not pay dividends. Use them as a vehicle for your own financial success. Take your profits whenever posible.
Just a thought to remember if this turd of a company ever allows us a profitable exit and we aren't trapped invested in what very well could prove itself to be one of the many baddly managed pot stocks doomed to fail this year.
As you can see I'm one of those trapped and I don't care about sugar coating my misadventure with lies. I Call em like I see em. Truth - the most valuable commodity.