Pros/Cons of Beverage StallThere are many ways to view this last minute renege of THC beverage release by Canopy.
For what ever reason, that which they claim or any other sensitive issues they do not wish to release, it does not aid SPR in way of financials and or quicker product to market. This decision by Canopy will not provide a third party packager, finalize the JV or complete the patent. I don not anticipate a move by SPR based on the decisions of other companies to withhold products. SPR will continue to adhere to their plan.
It also provides SPR with the challenge of identifying the target for the market. Such as demographics, product demands etc required to accurately launch a successful product.
With this said, there are also the pros, most of which are speculative. There appears to be much more of an internal issue than Canopy is letting on. It is obvious when the CEO stated:
"In order to deliver products that meet our customer's high standards we are electing to revise the launch date while we work through the final details”(Article link below). This seems to be more than a simple scale and supply issue and rather an issue with quality. IMO, Canopy is wearing their Poker Face on this one.
The major pros: Perhaps SPR/MH may end up as the stand alone THC beverage maker with no competition after all! Sorry for the novel :-)
https://www.newswire.ca/news-releases/canopy-growth-revises-beverage-launch-timeline-871377613.html