RE:---OCTOBER 31st-------- WHERE IS THE MONEY GOING ?---You answered you own question bozo:
The increased loss for the quarter includes amortization expense of $751,475; consulting fees of $298,598; development and research expenses of $564,179; professional fees of $216,642; marketing and research expenses of $174,043; remuneration and benefits of $561,920; share-based payments of $496,505; and travel expenses of $119,386
Part of doing business.