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Fire & Flower Holdings Corp P.FLW


Primary Symbol: FFLWF

Fire & Flower Holdings Corp. is a Canada-based technology-powered, adult-use cannabis retail company. The Company's principal business is the operation of a fully integrated cannabis consumer technology platform, supported by a fulfillment network of retail stores and delivery to cannabis consumers. The Company's segments include Retail, Wholesale and Logistics, and Digital Platform. The Retail segment sells cannabis products and accessories to the adult-use market in provinces where the sale of cannabis by private retailers is legal, and operates under retail banners Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox. The Wholesale and Logistics segment distributes and delivers cannabis products and accessories. The Digital Platform segment develops digital experiences and retail analytical insights. The Company owns and operates cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory.


GREY:FFLWF - Post by User

Post by BrickmantoStockon Feb 02, 2020 3:30pm
256 Views
Post# 30631337

Analists highlights

Analists highlights

The analysts highlight the company’s strategic ties to Alimentation Couche-Tard (ATD-B.TO). The global retail operator announced a deal for 9.9 per cent of Fire & Flower’s equity for $26 million in July, with the potential to up its stake to 50.1 per cent of the company for $380 million. The partnership is aimed at helping Fire & Flower develop its digital retail platform and expand its store network. 

“We expected a move to a more privatized model in Ontario, and see Fire & Flower as being a large beneficiary with already 13 strategic lease locations in high traffic areas (mainly in Toronto) ready to go,” Stifel analyst Justin Keywood wrote in a recent note to clients. “We see a compelling investment case with the growth profile ahead and strategic support from Couche-Tard.” 

Kideckel praised the company for opening 46 stores ahead of its own timeline. He expects more stores and increased spending from cannabis 2.0 products like edibles and vapes to increase sales to $160 million in 2020, from $58 million in 2019. 

The company expects to expand its store network to 135 locations in 2021. 

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