RE:Conestoga, Are all wine-makers targeting the same market?
Is this boxed wine concerned with the market of the vintage fine limited release?
Cannabis end markets vary as greatly, the cost burden has to be seen as variable. Joe in his basement is not willing to bear the additional cost of say a research company. Joe may not care that X cannabanoid isolates in a greater yield from Y plant, but research companies would.
Although i believe that JWC costs will get to a competetive recreational rate, with revenue/volume, I also believe that they are producing for different markets aside from recreational. Those markets (oil, hash, etc.) could allow for them to maintain greater margin % and thus keeping the price per rec gram in line.