RE:Thinking about jumping in on this.. "vegan snowflakes" are barely the reason here. It's just something babys have to switch to since 50% of babies are allergic to dairy formula. Listen boomer, things have changed since the babyboomer generation's poor FDA practices have created intollerable children.
If this product was available for a 2month old baby, I'd try it in a heartbeat.
Here's my anecdotes for being a new dad:
Breastfeeding is hard. 85% of women give up breastfeeding by month 2. It's such a pain to feed a baby that it's highly likely that you will supplement with some formula. We're not shying away from meat protein here like Seedickcook thinks, it's ribs and roasts all week. We were more vegetarian before the baby, but breastmilk is important so we went full carnivorous.
Our baby seems to be slightly intolerant to baby formula, reading online, tons of parents find their babies aren't keeping dairy formula down.
Lots of new parents we talk to have said they've switched to sensitive-stomach formulas because regular formula just sucks--but it's still dairy.
The more I read online the more this product has a very strong chance of chewing out it's own niche in the industry.
I've not started a position yet, but I'm looking to get in in the next few weeks toward the .50 range before the earnings that will have sales.
/rant
Thesis of this product looks good with future products looking promising.