RE:Ad on SPR page from competitorCurios to knpw what it costs to target a competitor's bullboard on Stockhouse with carefully crafted (read borderline deceptive) Ad copy? It certainly purports to be water solubale tech... or are we simply wading into the murky waters of "how small does a molecule need to be" to be considered "water soluble"?
I remain convinced that the three masterminds at work, Sproutly, Moosehead, and Ogilvy are working on a campaign strategy that will benefit us all. Think about it... seriously, think about it. This is a great triad of talent and expertise. While we bemoan, as have I, the lack of news and announcements it is likely only because that more diciplined minds are engaged on this important phase.
Say what you will but the market is still confused and developing. The mere act of legalization did not erase the stigmatization of generations. Cannabis adoption by new entrants was by no means a tidal wave.
The JV needs to come to market with the long awaited message, founded on solid science, wherein a beverage will deliver on the promise of onset, effect, and offset. Let others blow smoke or inhale smoke, it doesn't matter. The only thing that matters is that the JV gets it right and the supporting creative fulfills.
Patience is hard but lets have faith in the Sprout.