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Fire & Flower Holdings Corp P.FLW


Primary Symbol: FFLWF

Fire & Flower Holdings Corp. is a Canada-based technology-powered, adult-use cannabis retail company. The Company's principal business is the operation of a fully integrated cannabis consumer technology platform, supported by a fulfillment network of retail stores and delivery to cannabis consumers. The Company's segments include Retail, Wholesale and Logistics, and Digital Platform. The Retail segment sells cannabis products and accessories to the adult-use market in provinces where the sale of cannabis by private retailers is legal, and operates under retail banners Fire & Flower, Friendly Stranger, Happy Dayz, and Hotbox. The Wholesale and Logistics segment distributes and delivers cannabis products and accessories. The Digital Platform segment develops digital experiences and retail analytical insights. The Company owns and operates cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and the Yukon territory.


GREY:FFLWF - Post by User

Post by Rotalucepson Feb 11, 2020 11:43am
263 Views
Post# 30674279

Good move

Good moveIt will eliminate the risk to be diluted below .70c. I had doubt they would be in the money for the ACT next financing at $1.21. FAF is in the dispensary business and it will not be affected by the problem affecting the big ones... the over growing of cannabis, halting the construction of two facilities like ACB, while maintaining them, or trying to sell one like HEXO. The vertically integrates companies are facing cost to roll out their products. FAF is also not affected by the lack of dispensaries like the big ones are, they are in the dispensary business. Though they are affected by the sector going down. 

FAF will sell the products eliminating a lot of risk.  There is still a risk, as long as they grow at a proper rythm to not dilute too much the shareholders while the business grow. Eventually, the cash will come from their revenue. Just look at the SQDC or OCS and see how many products are out the stock. Many companies have problem to supply the outlet. Eventually the good ones will be interesting in a few months. Be patient and have a nice day. 

Fire and Flower had a cash position of $42.8 million as of November 2, 2019.

 Fire & Flower Holdings Corp. (“Fire & Flower” or the “Company”), today announced amendments to its 8.0% unsecured convertible debentures due on July 31, 2020 (the “Debentures“).

With the consent of the two holders of the Debentures, the provisions of the amended and restated debenture indenture dated February 13, 2019, as supplemented, have been amended to provide for the forced conversion of the principal amount of Debentures by the Company at its sole discretion in the event the common shares of the Company (the “Common Shares”) have a closing trading price of not less than $0.70. 

Concurrently with the amendments, the Company has delivered a notice to force the conversion of all remaining principal amount of Debentures and accrued and unpaid interest thereon. In connection with the conversion of the principal amount of Debentures, the Company expects to issue an aggregate of approximately 12,173,912 Common Shares, subject to adjustment to reflect the number of Common Shares issued in respect of the accrued and unpaid interest on the Debentures.



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