RE:TRST > FIRE Word is distribution was an issue - in the quarter.
to opt point - lots of retailers sold out of fire - And without the sales force - fire is too small - they didn't have boots on the ground making sure the stores were repurchasing.
they didn't even know their product was sold out.
stores have to request product from provinces - and order from grower.
the deal with humble and fume will correct this - as they visit ALL retailers regularly - and are incentivized to sell fire products.
i think the wholesale when we need it strategy is good. Never reject cash.
Lastly - provinces have ordered more product - in anticipation of more stores in the past. ONTARIO is opening 20/mth starting in April. Orders will be bigger and more regular starting in March.
Must be cautious here - but you can't time the market. Even with a terrible quarter - if the sentiment in the sector changes - the whole tide moves up.
Smart money does everything 1 mth before retail. The sell off in fire happened in Jan- there looked like a ton of volume today - buying - with retail dumping.......