RE:RE:HYTN. ? Credibility tract record what as this company done sYup! What i said it's like a YETI cooler why buy a $600 cooler id you can buy a $200 one its because they want it. The nice thing about drinks, you can promote the $hit out of it. Go to some xtreme sporting events and they all buy it. Look at redbull when tehy started. They all laughed. Now they are the nr 1 energy drink and sponsoring all kinds of extreme sports athletes. Not saying this will be the next redbull but there is a market for this drink.