Look at what MFC is...This company is in my mind one of those great franchise stocks that an investor should own all the time. It is a worldwide player, with a strong current franchise and it will get bigger as it buys smaller plays not just in Canada but in the US and ASIA, where it already has a strong presence. To answer your question on selling... why... why did you buy MFC in the first place... did something suddenly change in the underlying business ?? NO. After 30 years of investing the one thing I never do is read, listen to and esp. REACT to an analysts report. Interesting point though.. Almost 75 % of all current brokers and analysts have never seen a downturn and their rhetoric and verbage tell mountains about their inability to understand and manage a portfolio. Buy for the right reasons and you will not sell until the right reason comes along - and it will not be because some no name analyst downgrades a stock... High quality franchise stocks will go up and down over the years but as one earlier poster mentioned.. many power ahead over the years and with splits you end up wealthy. If you want trading action don`t buy MFC... their are thousands of issues out there that are worthless and trade actively every day.. MFC has pulled back, but it started at roughly $18.00... it is healthy to pull back.