GREY:DLTNF - Post by User
Comment by
olive15on Feb 28, 2020 7:16pm
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Post# 30749713
RE:2 things to consider
RE:2 things to considerHere's your counterargument: you and your generation made brownies for yourselves. You 'learned your lesson' - I take this to mean the trip didn't go as planned. But your brownies are no comparison to commercially available edibles. You didn't have to follow food and safety regulations nor produce a product that the masses would buy and enjoy, nor test your product prior to selling, nor know that if your product sucked you would go out of business, thus, you better make good product. It makes no sense to compare the safety or effectiveness of brownies you made decades ago to todays legal product.
''No one you know eats the stuff". My guess is this is a farily small sample size, restricted again to people in their 70s, and has zero correlation to the preferences of millions of mj users. I used to smoke. Don't anymore. Chocolate being my preferred buzz source. Most people would choose not to smoke flower simply for health reasons.
The edibles market is growing and substantial. You'll see a huge bump in revenue from edibles once more product makes it way to CAD retail stores. Our local store in Victoria, FARM, sells out of chocolate within a few hours after each shipment received. This has been happening since chocolate started selling in late December. This is in line with a report projecting edible market to grow from one to four Billion in 2022: https://www.greenentrepreneur.com/article/323292. The Salon piece you refer to? Looks like a puff piece to me, trying to scare the public. And the statement saying that Colorado's edible market is 1%? Thats nonsense. See link: https://earlyinvesting.com/edibles-market-grows-colorado-around-world/
Flower is projected to decline from 50% to 34% of the market. Just look at the business plan of any major CAD LP. Edibles are expected to be a substantial revenue driver. Look at Organigram, the only profitable CAD company for the past 4 quarters. They spent 15m building their own chocolate factory and hired a chocolatier from Belgium. They started shipping product last week. Hasn't yet arrived in BC but friends out east tell me the chocolate and the high is excellent.
LPs are competing with each other and need to establish their brands b/c price will be similar across product line. Street price is marginally relevant, and will become less relevant as more illegal stores are shut down (this will take time but wlll happen) and more consumers swich to legal. Edibles will play a part here, as people are much less likely to buy black market edibles from an unregulated source. As for your concern about price, the market will sort itself out. Its all supply and demand based.
If you're not investing in DN or any other cannabis company b/c of the price they charge for product, then your investment thesis is severely thawed. You might want to look at revenues, net profit, future projections, etc. This is the basis for making any well informed investment decision.