RE:RE:RE:RE:this-slick-combo-camera-monocular-and-digital guideAgreed. Competitive products are substitutes...does not need to be entirely identical. In this case, it has certain characteristics I am sure birders like...and we have all seen this kind of configuration before.
So yup, comparable product in terms of features and use...but sufficiently differentiated that consumers will prefer one over the other.
And don't forget you actually want a certain amount of competition. The more people who market to this space, the more aware consumers become.
Imagine Joanne Birder who is looking for something new to take into the field....
She will look at various products...DT included.
So if we can get mindshare because some other company is working the market, all the better
DonRudy wrote:
The most comparable product to the Doubletake that i’ve heard about.
Built as a binocular, photo capabilities, sharability to multiple smart phones within a certain range, apps to go along with product for image recognition.
Though i I agree the Doubletake is far superior and for a cheaper price makes it far from competition. But trying to be in the same wheelhouse.