RE:its a set back to the product launch ... I agree.
The stock price has risen so far so fast on speculation not fundamentals and we are do for a major correction.
Remember, this company has no sales, no orders, and no distribution for its main product (toddler formula) not even in Israel. We don't even know if the product works and meets the claims of management.yet.
I like the prospects for the company, but I'll stay on the sidelines for now. at these stock prices.
Prof.