RE:Went on shoppers site and yes they gave 3 zena productsHere's a good hint:
2019 gross margin on cannabis net revenue of 46.9%
When we were in business here in Alberta the majority if not all our mark-ups were 100% over wholesale prices. I've been told that many other businesses including jewelery/shoes/electronics operate under much higher mark-ups. Some of the major retailers are able add incredible pressure on their wholesalers, if they want to see their product on the shelves...just watch Shark's Tank or the like for some interesting scenarios.