RE:RE:RE:RE:FIRE Shorts to Apr16/20Underwhelmed joh, they are the proverbial elephant in the sector at least for a while and until the numbers justify of course....the rest in the sector are in varying degrees of 'right sizing' while FIRE is right sized and starting to come together and execute, they will underwhelm if they come in with something like ~$15mil for current quarter, we don't want any bad karma here :))
The sales info we have, granted of which is minimal and hardly enough to confirm everything, supports guidance estimates with product shelved across the country and selling out in short order in most all areas. Blissco and 2.0 coming online at an increasing rate and online med sales pending..
We will need to see more numbers and time to be able to confirm their level of success but they are definately in the right neighbourhood, they have the cash necessary to get up on the step and the product many if not most seem to prefer. While we are behind where we should be overall we are not behind at this time with regard to guidance estimates and the short numbers bear this out, JMHO....Opt
johnale wrote: ya won't get away from them in the short run. not much volume and really - not much buying from retail.
but when the quarterly numbers show up and we have some colour on guidance - well see how the market reacts.
Right now - sentiment is poor in the sector - and fire has underhwlemed the last 2 quarters.
Most have a cursory review of sector - not many im sure are diving as deep into fire as some on the board here. especially as supreme is a smaller player relative to apha/ogi/canopy and often over-looked.
I think that gives us an edge here - as equity and debenture are trading at a significant discount to the reality of the buisness.