May 1 = Start of New Qtr ... News Likely New QTR starts Friday, it's a logical date for a news release and that may be the launch of infused drinks and edibles as the company would likely prefer to have a full quarter of sales to track on the sale of the new products.
Maybe they will delay launch with the virus thing not 100% put to bed but odds are we will get something for news on beginning of a new QTR
JMHO
Q