RE:Catalyst You have nicely detailed many of the market catalysts that are in place and underway.
Loki Beverages and Vida/Vida+ products are very attractive and physically available in the marketplace. I personally think they are fine to focus on both product lines and can perhaps add more lines in the future.
They have established superb market exposure with Wikala.com
https://wikala.com/ , Bloomgroove.ca
https://bloomgroove.ca/ , Bloomgroove.com
https://bloomgroove.com/ , Greencamp.com
https://greencamp.com/ , feeloki.com
https://feeloki.com/ and you can order directly from Phivida.com
https://phivida.com/ as well.
We already had an inkling to the kind of results these sites are generating with Black Friday results and more major players subsequently coming on board with products for these sites.
What we do need is more communication and I suspect at some point in the near future we will be presented with some strikingly good numbers, but we shall see.
CanBev (which makes the Molsen/Hexo deal laggard by comparison)is one further area Phivida is hopefully also focusing on, and would like to hear more on this. The agreement with Weed Md was 20 months ago:
https://www.globenewswire.com/news-release/2018/08/15/1552424/0/en/WeedMD-and-Phivida-Sign-Definitive-Agreement-on-Cannabis-Beverages-Inc.html