Proposed Flutter Restructuring Makes Sense1. Maximizes cross-sell within territories
2. Allows units like SKY, SportsBet/Betasy, FanDuel that are more localized to do whats best for their markets.
3. Clear P&L responsibilities
4. Based on original press conference, allows for standard API approach for all global brands to benefit from solid backend development, faster changes to platforms and AI learning.
5. Reduction to 4 operating divisions will reduce overhead more than planned in original intentions.
What I really like is how PokerStars becomes a global brand beyond just Poker. Casino and even sports in markets where its brand has tremendous equity will maximize cross-selling and reduce user acquisition and retention.