Terry Donnelly's Long term plan?This was posted on another message board online re: Terry's exit plan. Thought it was insightful to re-share.
I have spoken to Terry - I think he is looking at staying with this long term has no thoughts of selling. His strategy to big profit is wine. And he’s right - you can sell a 10mg can of soda for 4-7$. But you have a bottle of wine infused right now in the states selling for 30-40USD. Way bigger profit margins on the wine. I think he’ll come out with a good bottle of wine at a reasonable price, than once it gets some good reviews he’ll look to put out higher end stuff with obviously bigger margins. He said he can make the powder tasteless and odourless. But depending on what type of wine a small hint of the infused powder taste and smell can actually make infused wine taste better than just NA wine. NA wine is hard to make taste good - and Terry has a ton of experience with this. HE wants to own this long term. He did say he is throwing his whole career into this or he bet his career it will be profitable.