Beena GoldenbergWhen she joined Supreme as the new CEO, she wasn't unemployed looking for a job. Ms. Goldenberg was sitting in a nice cushy CEO role for the Canadian branch of a $3B+ corporation (Hain Celestial Group). She left that role knowing full well the situation at Supreme and the turnaround it was undergoing at the hands of Colin Moore (former Starbucks Canada CEO).
Not sure if she's making the same salary as she did at Hain, but more than likely she's getting stock options which her actions in growing this company can make those quite lucrative for her (and shareholders). If Supreme had no hope in growing and making a profit, she would simply have declined this job and stayed where she was.
She's here because she is going to deliver. This is the seasoned CEO with blood on her hands that I kept asking for over a year ago. Colin Moore will also be running this with her through July when the transition period ends while he continues to provide his guideance from his seat on the board.