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illumin Holdings Inc T.ILLM

Alternate Symbol(s):  ILLMF

illumin Holdings Inc. provides a journey advertising platform, which enables marketers to reach consumers at every stage of their journey by leveraging advanced machine learning algorithms and real-time data analytics. It enables advertisers to connect intelligently with audiences across online display, video, social and mobile campaigns. Its Programmatic Marketing Platform, powered by machine learning technology, is at the core of its business, accompanied by patented solutions for analytics-led video and mobile targeting that leverages data. It enables marketers by offering near real-time reporting and analytics, bringing accountability to programmatic advertising to deliver business results and help solve the challenges that digital advertisers face. Its illumin software offers advertising automation technology that offers planning, media buying and omnichannel intelligence from a single platform.


TSX:ILLM - Post by User

Bullboard Posts
Comment by Wallstreetjackon Jun 03, 2020 3:44pm
142 Views
Post# 31108363

RE:RE:RE:RE:RE:New tech update

RE:RE:RE:RE:RE:New tech updateBut fixed costs aren't stable. The Self-Serve is going to take time to grow. The best thing that could ever happen to this business is the self-serve cannabilizes the managed services and it remains internal. Lower margin sure, but far far more scalable.

Not trying to argue against my own point here. Like I mentioned in a previous post, I'm long. But these growth #s you are sharing - it isn't feasible this year. I'm looking purely at what the existing business is right now and it is abundantly clear there is an opportunity for upside. The new self serve is going to take time to get going. Realistically 2021 is when we start to see real numbers from it. 

That said, this company has been missing an "x factor" for a couple of years now...we finally have it with this new tech. It's real and it is pretty heavy duty stuff. I'm very excited about it going forward. 


Bullboard Posts