California Core market for SlangWW
California is very important period.
SlangWW brands have been proven and tested winners in emerging from cut throat markets like California.
In mature markets consumers have much more choices and prices for cannabis have already compressed and starting to go back up strongly.
If you sell 100 million in new markets like Massachusetts, Illinois etc... You need to be prepared for the price of cannabis to drop 60 to 80% as supply meets demand. Suddenly you are not selling 100 million but 33 million and that is if you can maintain the same volume.
You also have no idea if your brands are going to appeal to customers until the supply and demand gap close. That is why companies are looking to California, Oregon, Colorado to see what the trends are. SlangWW is strongest in tough mature markets.