Allergy Target Market: 2% to 3% of babies are allergicElse plans to launch powder and liquid formula products for toddlers (12 to 36 months old babies) in the U.S. market during the 2nd quarter of 2020, targeting initially parents of babies that suffer from allergies, and vegan families that prefer not to feed their babies with dairy products. https://www.prnewswire.com/il/news-releases/else-nutrition-plant-based-food-startup-receives-huge-welcome-on-the-toronto-stock-exchange-300875292.html Cow’s milk allergy (CMA) affects 2% to 3% of young children and presents with a wide range of immunoglobulin E (IgE-) and non-IgE-mediated clinical syndromes, which have a significant economic and lifestyle impact. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3070118/#:~:text=CONCLUSION,%2DIgE%2Dmediated%20clinical%20syndromes. Number of toddlers in USA: 23 million
Target Market for babies with cow allergies: 460,000 to 690,000
5% penetration: Between 23,000 to 34,500 toddlers
Average cost per toddler: $ 832 per year (estimated if two cannesters per month $32 each)
Revenue potential on 5% market share: $ 19,136,000 to $ 28,704,000
Present Market Cap: $ 160,000,000
Sharing a bit of information,
I am not accounting for any vegan families as this will be a tougher sell as they may be using soya.
MPO