RE:RE:RE:RE:All things considered .... could actually hit 8 cents.If PuraVida was a mature brand ...... a paltry $75,000 would not have secured it. PuraVida is a name in "craft" circles which had zero maturity for marketability purposes.
Heritage is tasked with builiding that brand to a mature status when they haven't even done so for in-house brands that are still in development stage.
The only thing PuraVida has given Heritage is a tiny bit of promotional fodder from that very limited craft exposure they have had in the past.
Sharples is tasked with maturing the PuraVida brand while at the same time getting organic brands created and rolled out.
PuraVida getting a few "stoner" cups isn't a direct path to mainstream ........ it never was ........ just a bunch of promotional stuff during the hype driven days that was never named and is now trying to be tapped to get a push. Nobody cares about a "stoner" cup at this stage.
$75,000 for a brand does not equate to brand maturity of any sort that matters.
inviolablspirit wrote: Pura Vida is not a mature brand???? You're certainly not the sharpest tool in the shed. Pura Vida was a brand before most of these other companies even began marketing their brands. Clearly, you have no clue and just make up what ever pops into your head.