RE:Insider TradingIf you are referring to the press release of 20 June, I do not believe she sold them but instead gave up ownership per another agreement. I haven't seen other transactions of this kind so could be wrong. If you or others can clarify further , please do. There is nothing per the Canadian Insider for Hamutal Yitzak since Feb 11, 2020.
https://www.canadianinsider.com/company-insider-filings?ticker=BABY Personally I like the company but will take profit from time-to-time (to make up for other less-than-stellar investments over the years :)