NSP - Ambassador Program - Pro Sports Personalities | June 25, 2020 - 8:40 AM EDT | | | Naturally Splendid Launches Ambassador Program featuring Professional Sports Personalities | |
VANCOUVER, British Columbia - TheNewswire - June 25, 2020 --
Naturally Splendid Enterprises Ltd. ("Naturally Splendid") (TSXV:NSP) (OTC:NSPDF) (Frankfurt:50N) is pleased to provide the following update.
Naturally Splendid has executed a Memorandum of Understanding with Atlas 365 Inc. for the purpose of establishing an on-line Ambassador Program to market various Naturally Splendid product lines to further enhance the recently announced expanded e-commerce strategy. The first line to be promoted will be the Natera Sport(TM) line. In particular, focus will be given to the Company's Natera Sport(TM) ProCurc 30(TM), an anti-inflammatory supplement that was launched at the Canadian Health Food Association trade show in February 2020.
Atlas 365 is a boutique consulting firm specializing in hemp opportunities with a deep roster of expertise and advisors. Co-Founder
Randy Osei is also the CEO of Rozaay Management Inc. which Atlas has engaged for this project. Rozaay Management is a creative marketing and branding agency that works with many professional athletes, influencers across the NBA, MLB, NFL, MLS and CFL with a combined following of over 100+ Million followers. Atlas 365 will provide strategic marketing guidance to ensure a successful e-commerce sales campaign, maximizing visibility of ProCurc 30(TM) on social media with a digital campaign.
ProCurc 30
TM utilizes a patented curcumin extract which provides a new standard of anti-inflammatory therapeutics. The science supporting Natera Sport(TM) ProCurc 30(TM) is clinically tested, peer reviewed and has proven to be amongst the most powerful curcumin based anti-fungal, anti-inflammatory and antioxidant products currently available in the market today, as based on research recently published in medical journals.
Atlas 365 Co-founder and CEO Akeem Gardner, whose achievements include Brampton's Top 40 under 40 as well as Co-Chair to the Brampton Environmental Advisory Committee states, "We find ourselves perfectly aligned with Naturally Splendid. We are driven to make a positive impact through sustainable farming, and in this regard, Naturally Splendid's long history as a pioneer in the hemp business and now extending their offerings to include a wide range of plant-based formulated foods, fits perfectly with the same principles that we hold dear to us. We look forward to educating our athletes and influencers about the many benefits of Natera Sport(TM) ProCurc 30(TM) and working with them to educate the market of these benefits as Atlas 365 and Naturally Splendid strive to helping people live active lifestyles".
Naturally Splendid CEO J. Craig Goodwin comments, "We look forward to finalizing the selection of Ambassadors from Atlas 365's roster of professional athletes and launching this on-line marketing campaign. Our expanded e-commerce strategy is most timely as more and more consumers continue to increase their on-line purchases. The trend towards on-line shopping cannot be disputed and has only accelerated given the unfortunate challenges that have been created with the pandemic. We believe the reach and loyal following that these ambassadors have will create a new level of awareness of the many benefits of our ProCurc 30(TM) with this initial launch and then introducing additional Company product lines in a timely manner. We share the same belief with Atlas 365 in the core values and fundamentals that are learned through sports and recognize that this same teamwork is essential in creating effective products and building strong brands."