Choom Holdings Inc CHOOF

Choom Holdings Inc. is a Canada-based retail cannabis company, which is established as store networks in Canada. The Company’s Choom brand is inspired by Hawaii's Choom Gang, a group of buddies in Honolulu, who loved to smoke weed or, as the locals call it, Choom. The Choom Gang pursued a ‘live in the moment’ lifestyle and their energy has helped shape the Choom culture, which is rooted in the shared belief of cultivating time with friends. The Company is focused on delivering an elevated customer experience through its curated retail environments, offering a diversity of brands for Canadians across a national retail network. The Company operates through two segments: Retail Cannabis and Corporate Operations. The Company’s business strategy is to build retail cannabis chains, with locations across Canada in the provinces that allow for private retailers.

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Comment by theinvstoreon Jun 25, 2020 12:47pm

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Post# 31191031

RE:the reality is

The reality is with the acquisition of Phivida....

Transaction strengthens Choom’s leadership position in Canadian cannabis retail
Choom poised for accelerated growth with omni-channel retail growth strategy
Strategically timed to benefit from the continued Ontario retail rollout
Compelling value-creation opportunity with defensible store portfolio in flagship locations
Enhanced capital markets presence and balance sheet strength to fuel growth in 2020 and beyond
Combines the strength of Choom and Phivida’s executive teams, national relationships and strategic shareholders with capabilities across retail, branding and digital analytics