RE:RE:RE:RE:RE:RE:Beena - what was her last job?Nothing to defend here joh and least of all Beena....most in this industry have are and have come to this industry with varying degrees of history but little to no direct experience in cannabis and especially managing a multi million dollar LP. Probably the biggest name to come so far would be Linton and they sent him to the house because he couldn't get it done. ACB with their high end leadership are now stuggling to survive.
FIRE is down like the rest and for many of the same reasons and mainly because of the overall struggle of the industry, government not getting retail outlets open and available, little black market control and reduction...add COVID and you have the sector on it's knees and FIRE is part of that but different in the sense that it is just getting ready and finally starting to ramp up to full prodution, the opposite trend of most in the sector...more importantly will realize profitability and increase market share as most others continue to right size and hope to survive.
Even with Fowler/team while lacking on the business/marketing side created the finest facility in the industry based on 'craft product at scale', all this remains a big part of the company and it's success going forward.
And now with Beena, she is every bit as qualified as any in the industry that I can see and more motivated in the right areas than most....~$20mil for last quarter, mostly in the last half of the quarter when she formally came aboard is the most impressive gain in the sector, this on top of major changes in operations like CPG over the last 6-8mos. Second bulk sale to Israel mostly Truverra i believe, a big boost for them and FIRE as a whole.
Everyone needs to do their DD and buy, sell or hold accordingly and once completed and they buy, one of the main reasons will be Beena's prefomance, JMHO...Opt
johnale wrote: To be honest though - aside from that short sighted comment I made - the real reason for all the due diligence is that fire put themselves in a tight position.
with debt the have and coming due - it is incumbent on the company to become cash flow positive - and hence the .25 cent share price,
you need a barometer to see that they are either coming out of this and will be successful - or fail. Especially when analysts have no visibility on their earnings this quarter.
my due diligence is telling me they will come out of this.