Long may you runJMO, today's SP price surge anticipates that summer's launch of Truss beverages is imminent... finally. (Frankly, Molson-Coors shareholders need this, too.)
BOL announcement, etc, simply ensures that, in the meantime, Hexo's price weakness is basically done.
Hexo's production ramp up (inc. putting cash in hand) can only mean the given products are not affected by some oversupply in certain cannabis product categories of the Canadian market.
As Neil Young put it "Long may you run."
https://www.youtube.com/watch?v=uQH-L78clJw