RE:Mr Dow vs Mr LaggardHexo shareholders have known/expected beverage launch since December 2019. The SP then reflects the anticipated affect on corporate value. What is now priced in has been an indefinite delay, so that Truss value is largely priced out/discounted from the current share price. And, that's fair. After many months, the market has decided not to believe it until it sees it. The SP growth since April low reflects the kind the performance from current products/operations as reported in Q3. And, even without Truss the actual potential is not fully reflected in the current share price.