Here's my take...
I'm gonna write this post for anyone new to the company strictly for information and as only my opinion. Full disclosure, this will be a bit long so stop reading now of you are not interested. After this post I will be leaving the board and not returning for several months for personal reasons. As the share price takes little rides up more and more eyes will find this company as peoples screens flash green on MTRX. So, for anyone that is new to investing in Tech startups and the modern way of building them into global companies I will offer my take, gathered from many years in the sector with many misses and many hits. Loop Insights began as an idea by the CEO Rob Anson and became a company through a strange series of events. A few companies were involved in an amalgamation and one of them was Rob's company Fobisuite. A very successful private company that he built up much the same way he is building Loop. The shares that were held by the joining companies shareholders were sold at market very shortly after Loop listed on the TSXv in June 2019. This is unfortunate but also understandable, as they likely felt angry that the company they were with was forced into that position, having to merge just to stay alive and walk away with something. More details about said company can be found online of anyone wants to search. So Rob and a few of his guys started Loop with an idea, to level the playing field for brick and mortar retail so they can have the same advantages as e commerce with data driven promotions and aggregation. So they invented Fobi. A device that uses AI and IOT to do just that. It's a brilliant device, a game changing device in this investor's opinion. As is the case with many successful tech companies in the modern era they want a business model as lean and mean, low overhead, high profit margins and as little trouble as possible. So they patent and protect thier IP first, then acquire all proprietary ownership of the products. After that they start to build strategic partnerships, like ID Tech which develops the NFC device to allow for contactless engagement, tap to engage, also a wallet pass creator that does wallet passed in 40 languages, then Kinect, then Barnet POS, Amazon, Telus etc. They are essentially putting blocks in place, building a company one strategic block at a time. They want to manufacture and distribute and market all through liscensing agreements and resellers. Why? Because through this model they have zero debt and very high margins. They dont need a dozen offices all over the world. Just computers and telephones. The have a half dozen potential revenue streams through Saas, onboarding, servicing, pay per click and pay per redemption, from brands and third party advertising. They are setting up a Global company, not a little shop that sells to mom and pop stores. They have partners in Japan, Hawaii, Australia, Indonesia, Canada, the US, Germany and every day they make more connections through the APN. I realise it probably sounds like I am pumping but I truly am not. I am simply passionate and an early days investor that has been here since almost day 1. I truly think this company can be a standout in the Canadian tech space, digital marketing space and AI and Iot space . The newest addition, sim card enabling takes them to a new level. Totally LTE connected and protected which to Telecoms is a beautiful thing. I'll settle here by saying if Pointy sold for 160 M and they can't do 1/5 of what Fobi can do, what can Loop be worth in a few years? Loop's products appeal to literally every physical business from healthcare to hospitality to liquor to casinos and resorts to arenas and show venues to electronics and so on. I truly wish everyone the best and please remember this is my view and I hope anyone new will do thier research and form their own. Best wishes.