Rocking in AB.PSF now has 19 SKUs on AGLC, up from 14 recently and 4 initially in March. That appears to be quite an accomplishment in 1Q and would suggest that Albertans are demanding their products. While other LPs have had to discount up to 40%, all of PSF’s pricing is firm with apparent increasing demand.
Alberta now has ~500 retail locations and represents ~25% of total Canada sales which makes it a market to watch. If PSF’s dominance in Ont. & B.C. hold, they could be a force to be reckoned with given their low cost of production. As they venture into 2.0 this summer, their focus on Canada, should stand them in good stead going forward. 30 years of experience in all the necessary aspects of branding and selling can only help but surprises happen.