RE:how BOSS can turn this company around.This is pretty long, but I'm going to try and answer as much as I can here because the company honestly appreciates the feedback. Also, I noticed you have created multiple accounts to post your comments, so it makes it a bit tricky to know what I have/haven't responded to. If you could use just one that would make my life a bit easier.
Ok here we go:
Step 1 & 2 - Yes, I hear your point about quality over quantity in press releases, though I'll correct you in that it's between 1 & 2 releases per week, not three. It's a fine balance though, as when the company releases too many, shareholders like yourself are vocally upset, though when they release too few other shareholders get vocally upset.
Hiring influencers is absolutely a priority, and I have sent your previous list to our team. I will also forward the links you provided above. Thank you for that!
Step 3 - Yes, the company intends to form partnerships with influencers, though many of them insist on cash payments rather than commission.
Step 4 - Fiverr is a great tool, though saving a small amount on design won't make a significant enough difference. We have people in house that know our design style inside and out, so for a variety of reasons this has been preferred.
Step 5 - We are acknowledging that we hear you loud and clear, and everything you have mentioned is in progress. I have commented on every thread I can find to make sure every shareholder is aware of that, so hopefully those reading this can see that.
Step 6 - Trade shows are a major challenge right now, as it's not ideal to put any employees of Yield into harms way during the pandemic. Digital marketing and influencers are currently a much safer option. However, the company is monitoring closely to see when tradeshows are a viable option once again.
Step 7 - This was the most fascinating pitch for a job I have ever seen! Certainly thinking outside of the box.