RE:What's Going on Here?There is a lot of regulatory red tape in Canada to get infused products on the shelves so it makes good sense for the company to build multiple streams of revenue to get more cash in the door.
I agree that there is competition on the NA beverage side, however, the company does have great tasting drinks and should be able to compete in the category. Now that said, the proof will be in the pudding once they release more revenue details in the next couple of Qs.
Most everyone invested in this sector has learned to be patient as between the pandemic and the regs, nothing is going to happen quickly and smoothly.