RE:RE:Supreme launches new value brand - Hiway Beena also drops a little hint.....
“While we continue to see a strong market for our premium 7ACRES products, we are also seeing a tremendous consumer response to more affordable cannabis offerings; in July, dried flower products priced under $6 per gram accounted for approximately 40% of flower sales in Ontario,” said Beena Goldenberg, President and CEO of Supreme Cannabis. “With Hiway, we aim to exceed consumer expectations for value products by delivering a quality product at an affordable price. Hiway benefits from our strong reputation and leading practices for growing and processing high-quality cannabis products. With the launch of this value-oriented brand, we are leveraging our competencies, capacity and efficiencies to build market share and create an exceptional experience for more cannabis consumers.”