news TORONTO, ON / ACCESSWIRE / August 11, 2020 /Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) ("MediaCentral" or the "Company") today announces that two of its outlets, CannCentral and ECentralSports ("ECentral") have now become fully integrated into MediaCentral's west coast urban Vancouver publication, Georgia Straight ("Straight). The integration of the three websites allows the established and loyal Straight reader to indulge in trending ESport and cannabis content.
Following the integration of the publications, MediaCentral saw an increase of 16 per cent referral readers from the Straight to CannCentral while ECentral saw a 48.5 per cent increase. Additionally, there was an 11 per cent increase in email subscribers. Regarding readership, both CannCentral and ECentral have seen an increase in users from the United States. CannCentral has 21.99 per cent Canadian users and 64.92 per cent American, with ECentral reporting 50.60 per cent Canadian and 35.89 per cent American.
Announced in May 2020, MediaCentral began an automated marketing platform that unified MediaCentral's diverse publications and targeted its 6.5 million audience. As a result, an almost 400 per cent month over month increase in programmatic ad revenue for NOW Magazine ("NOW") and the Straight in April 2020 was realized. ECentral and CannCentral have now been integrated into the unified marketing automation platform in a strategic effort to continue to monetize MediaCentral's substantial readership.
"Our goal at MediaCentral is to continue to serve our community of 6.5 million readers across Canada, while progressing efforts to grow readership and implement smart digital tactics that grow profitability," said Anton Tikhomirov Senior Vice President, Technology and Architecture of MediaCentral. "The integration of CannCentral and ECentral's top articles into the Straight was a strategic decision we made to leverage the strong audience of the Straight and display what our niche outlets were covering. Based on our research and data, we knew that our readers would be interested in cannabis and ESports content.The integration also served as a tactical way to expand our content across various channels, leaning into MediaCentral's omnichannel approach."
CannCentral and ECentralSports will continue to deliver the latest updates on trending, relevant and authentic news from their award-winning editorial teams, with additional pickup from the Straight.
About Media Central Corporation Inc.
Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT) is an alternative media company situated to acquire and develop high-quality publishing assets starting with the recent acquisition of Vancouver Free Press Corp., the purchase of NOW Communications Inc. and the launch of digital cannabis platform CannCentral.com and ESports outlet ECentralSports.com. MediaCentral is consolidating and digitally monetizing the over 100 million coveted and premium consumers of the approximately 100 alternative urban publications across North America, creating the most powerful audience of influencers.
www.mediacentralcorp.com
Instagram: @mediacentralcorp
Twitter: @mediacentralc
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About Vancouver Free Press Corp.,
Vancouver Free Press Corp., owns and operates Georgia Straight and straight.com. Established in 1967 as the news, lifestyle, and entertainment weekly in Vancouver, the Georgia Straight has been an integral part of the active urban West Coast lifestyle for over 50 years. Reaching over 56 million annual readers, every Thursday in print, and every day at straight.com, Georgia Straight delivers an award-winning editorial package of features, articles, and reviews. Regular coverage includes news, tech, arts, music, fashion, travel, health, cannabis, and food, plus Vancouver's most comprehensive listings of entertainment activities and special events. Vancouver Free Press Corp. is a wholly owned subsidiary of Media Central Corporation Inc. (CSE:FLYY)(FSE:3AT).
www.straight.com
Instagram: @georgiastraight
Twitter: @georgiastraight
Facebook: @georgiastraight