Low Volume - The Risk vs. RewardWe have very positive news with the release of drinks and the reference from the company regarding more to come. News out seems to indicate that the current CFO is stepping down affective end of August, I will harzard to say this is likely not being seen as super great news by anyone. So we have good news and questionable news on the stock in the last day.
Considering we have low volume I am going to go out on a limb and say that investors looking to come in are questioning the mixed news from the company and short traders are doing the same.
The direction and volume on the day, IMHO is going to boil down to RISK / REWARD and how much the shareprice is going to change in order for anyone playing the stock to profit. High Risk players looking for small gains need to look at their position and decide from there how much risk they are exposed to in order to make their returns. Lower risk investors looking to buy the shares will be considering what they see as potential and where they want to come in.
Current investors on the stock do not appear to be rushing out to sell anything as level 2 reports do not show enough shares for sale on the ASK side to support our daily averages.
The RISK and REWARD are your's to determine. The option to make a trade today is also yours.
The market will set the price and, as you know, the shareprice is going to change if you trade or not.
Best of Luck to all those trading today.
Q