RE:Apple IOS 14 impact on SCR ad revenues?Hi VOYAGER, [check your messages on this platform]
It's always great to hear from you when you chime in. I wish it was a bit more often, but then again, there really hasn't been too much to talk about when it comes to theScore, specifically...but as you point our, there's plenty of peripheral action to comment on, such as this iOS advertising revenue [possible] SNAFU...and on the other side of the coin, just how much some of the big boys are committed to spending.
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FanDuel Group expects to lose $185-210 million this year as the company embarks on an aggressive customer acquisition spree around the NFL season.
The group posted an EBITDA loss of ‘just’ $25 million in H1, but pledged a “very significant step-up in marketing activity” in H2 around NFL betting.
Peter Jackson, CEO of parent company Flutter, said the group had learned its lesson from previously not investing heavily enough in states like New Jersey.
“We know how important it is when states start to open up to invest hard to acquire customers,” Jackson said.
“You’ve heard me say before we wish we’d spent more money historically in some of the states when they first opened up, because the customer economics have ended up looking better than we imagined.”
Specifically, Jackson said retention levels were better than other markets, leading to better lifetime players values.
“When we look at those charts, we get very comfortable with our level of investment,” Jackson added.
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More here:
https://www.legalsportsreport.com/43782/fanduel-h1-results/