Reason for optimism?The public announcement was less than a week ago and it is still very early days, but initial beverage sales data from SQDC already looks promising for revenues:
https://twitter.com/QCSMB/status/1300245609136435201?s=20
But, probably still too early to draw conclusions.
Interested to see whether in-store marketing, etc, will have spin-off benefits for Hexo products.