Are you primarily what you eat and do?
Although I am unsurprised by the T2 outcome, I'm left to wonder what the results would have been if participants were not on any type of diet or exercise program. Eat what and when you want, do what you want but have participants keep a diary of their daily diet and activity level. Granted, the primary endpoint analysis of such a sample group, of sufficient size to ensure statistical significance, would be problematic as there would be many variables in play. Are secondary endpoints affected whether diet/exercise in play? Which leads me to this question; Does taking vitamin supplements, or just one daily multivitamin, actually provide any benefit to someone with a decent diet or is a vast majority of the supplement market a scam. If not a scam, can CaPre be marketed as a unique best in category supplement (would advise against calling it another Omega 3 type as that category is far too crowded), albeit a relatively expensive one given the process by which CaPre is manufactured. Would people be willing to take one massive pill or even be bothered to take 2 or 3 smaller pills each day and pay the price given the economic climate we find ourselves in for the foreseeable future? I'm thinking not, unless people truly can be made to believe it is necessary and/or of benefit to one's health - quite the problem for marketers/advertisers to tackle depending on what the regulatory environment allows. Thousands religiously take the aforementioned multivitamin daily because they believe it is of benefit - which may or may not be the case depending on lifestyle. Even though CaPre did not reach SS in T2 it is hard to argue that this product has absolutely no measurable benefit. Can they monetize this benefit is the question?