Negative review of Mollo tastehttps://rhumcharts.com/2020/09/01/oh-no-mollo-a-cannabis-beer-review/ I am not much of a beer drinker. IMO all dealcoholized beer further lacks the positive flavour and texture of beer. And, this is especially a problem when the goal is a generic, light beer/pilsner, rather than a flavourful stout or IPA. But that is what Truss has tried to target: an average light beer. Not surprisingly, it tastes very similar to other nonalcoholic beers.
As such, Mollo will compete little with regular beer. And, for those who want dealcoholized beer, how many are still looking for a "trip"? It's probably a fairly small percentage. Even if it is the best-in-class product.
House of Terpenes Limonene is a great product that I would enjoy regularly. Given a choice, I would take it over a wine cooler. Myrcene is an unusual herbacious flavour that I would go back for time to time.
But, for Mollo, the stubby bottle is cool/charming, the marketing is good, but I think a trippy, dealcoholized beer will have a very limited market. Truss's other products will take customers that might otherwise buy Mollo.