RYU Apparel Inc V.RYU.H

RE:RYU reinstated for trading

[poppaW]

The only way this company recovers is a wholesale pivot in thinking. Inferior management compared to their competitors (ie lulu) led them to believe they could charge a premium price because they were a subsegment of the same market space. The reality and I've been saying this for years (since investing in 2016) is that RYU has good ideas, but their goods are too expensive. Their has and still is an untapped market for athletic apparel , be it yoga, cross fit, cycling , gym, running etc that is both high quality and affordable. If they focused on this and targeted reasonable prices they'd compete against much larger brands based on the idea of a Canadian business doing good things for Canadians. I look at Surrey, Langley , Abbotsford, Mississauga, Brampton , Winnipeg, Edmonton all as untapped markets where millions of Canadians work super hard and want to spread out their dollars for good gear. If they focused on this then their bottom line would be met and then some.   I also think their is a market space for high quality kids athletic gear and if it were me I'd strike up conversations with Joe fresh and partner with them to pivot the business to towards high quality kids gear that is trendy.   This business has potential but it needs a wholesale change in thinking.