RE:Pepsi's new market... coming really close to Sproutly.. I don't think we should read too much into this, but it's interesting to keep in mind 1) the Kalo/Pepsi distribution bit and 2) Melise Panetta (CCO of Sproutly) used to be at Pepsi.
Again, let's not read too much into this, but these tidbits certainly don't hurt.
keystock20 wrote: Very close to what the APP tech has to offer !!!!!!!!
https://www.cnn.com/2020/09/14/business/pepsico-relaxation-drink-driftwell/index.html
The food and beverage company on Monday unveiled Driftwell, a new drink enhanced with ingredients to promote relaxation and to help ease stress. Driftwell contains L-theanine, an amino acid commonly found in tea leaves that has gained popularity in wellness circles as a supplement to help promote calmness, improve focus and aid in sleep. The company plans to launch Driftwell in 7.5-ounce mini cans online later this year and in stores early next year.
With Driftwell, which PepsiCo classifies as an "enhanced water," the company is taking aim at a $1 billion over-the-counter sleep aid industry and a relaxation aid market where people turn to outlets such as music, hot baths and meditation to soothe their nerves. It's also a play by PepsiCo to compete within a small, but growing "functional beverage" category built by niche, independent companies.
PepsiCo sees an opportunity -- especially during these anxiety-inducing times -- to offer stress-relief via beverage form, Emily Silver, PepsiCo's vice president of innovation, told CNN Business.