RE:Article: The Star - Truss (HEXO/Molson) drinksREADY TO WIN! Research and well laid plans by HEXO/MOLSON/TRUSS,
"While some companies would shy away from launching five brands at once, Cooper said Truss made a deliberate decision a year ago to be different."
“We went into it with the thought of let’s try one or two brands and see how it goes and we really got into it,” he said.
“This category needs that leadership and we needed to create that structure and the breadth of offerings to really help breakthrough.”
“We have a warehouse full of cans,” he said. “We’re not worried about that. We’re well ahead of that game.” quinlash wrote: The article touchs on the drinks being produced by HEXO and Molson under the TRUSS brand as well as the Verywell Drops also launched in the last few months by HEXO.
Link to Article:
https://www.thestar.com/business/2020/08/25/molson-and-hexo-backed-cannabis-drinks-company-launches-five-new-brands.html