Simplicity makes this a winnerIt is the simplicity of this concept that makes this stock a winner in my opinion. We already have an 80 billion user established customer base. 80 billion smokers across the globe. If a mere 1% of that 80 billion switches over we're gold. Add to that the needed infrastructure to produce and deliver the product is already well established. The product is already one that has a bonafide demand and meets the new "better for you" era that we are in. Seal it all up with patent protections and a C-Suite of established and respected individuals in this space, and we have ourselves a winner. Looking forward to the next two months and even more so to financials 18 months from now. Have a great week everyone.