Illiquidity is your friend on the way up...but not down. I don't like the action on QQQ. Or ANGL or BB spreads (looks like a new uptrend in spreads, which could mean we're getting into a credit cycle.). So even though TBRD is an amazing company, I don't think it is immune to an overall downdraft in the markets.
I just went to see what price the insiders last bought at ($1.22) and was surprised to see 400,000 insider sales by a director and officer on Sept 16 at $2.01. So, all in all, i think it's time to take a few profits with an eye to picking them up lower again. You don't want to be trimming this when everybody hits the sell button - there's just not enough liquidity.